# CutPile: the platform your flooring business runs on

CutPile is the platform a flooring business runs on. Out front: your website, every floor you sell and a room visualizer. In back: customers, jobs, calls, texts, the calendar and QuickBooks. All the way through, an assistant that files every call and writes every follow-up for a person to approve.

For independent flooring stores, installers and refinishers, and the people who run them.

Get CutPile: CutPile is opening to a few flooring businesses at a time. Ask at https://cutpile.com/#get or write to hello@cutpile.com.

## Who it is for

- **Flooring stores.** A showroom, a website and a phone that never stops. Every floor you sell gets a page with its price, a room to see it in and a flyer, and every call and text lands on the right job.
- **Installers.** Measure, schedule, install. Rooms measured by kind with waste and whole cartons worked out, jobs on the shop calendar, and today's jobs on each installer's phone.
- **Refinishers.** Sand and finish priced by the foot, stair treads counted on their own, and a stain chooser that lays every stain on a real floor before anyone opens a can.
- **The team behind them.** The owner, the office, sales and the crew each get their own morning briefing, their own drafts to approve and one shared inbox.
- **Brands, reps and distributors.** Next. A brand's floors already go out as a display any dealer's website can embed.

## The platform

### Win the job

Out front, where a customer decides.

- **Your website and catalog.** A page for every color with its price, cartons and a flyer, found by name, number or stain.
- **The room visualizer.** Any floor laid in a room at its real width. Turn the boards, change the light, see it photoreal.
- **Their own room.** A customer adds a photo of a room and sees your floors laid in it.
- **Vision boards.** Wall, trim and cabinet paints picked from the floor's own colors, with what to pair and what to avoid.
- **Flyers and samples.** A printable flyer for every color with a code back to it, and sample boards that lend themselves out.
- **Leads that arrive ready.** A request comes with the floors they tried and the square feet read from their photo. Spam is scored, never lost.

### Run the job

In back, where the work gets done.

- **Customers and jobs.** One customer, all their jobs, and every call, text, email and note on the right one.
- **Calls that file themselves.** Calls on the shop's number are recorded, written up and put on the job, with what was promised.
- **One inbox.** Every text and email in one place, colored by who is writing: customers, your team, reps.
- **Calendar and the crew phone.** Your Google Calendar, colored by status, and today's jobs on every installer's phone.
- **Measure and estimate.** Rooms by kind, waste, whole cartons and stair treads, and an estimate line that adds up.
- **QuickBooks, read.** Won and lost worked out from your books, the next estimate drafted from the lines you use, money owed kept in view.

### Grow

Getting found, and getting chosen.

- **The social engine.** Posts planned from your own numbers (the floor of the week, what is trending, before and after), each drafted for your yes.
- **Reviews, made into posts.** A five star review becomes an Instamonial in your look, ready to post.
- **Google, read every night.** Search Console, Analytics and Bing read each night. Merchant Center carries your floors to Google Shopping.
- **Found by AI answers.** Every page written for people and for assistants: structured data, a plain text copy and llms.txt.
- **Reels, and pins after approval.** Short reels from rooms of your own, each waiting for a yes. Pinterest pins from your vision boards go public once Pinterest approves CutPile.
- **Short links that count.** Every flyer, sample label and post carries its own short link and code, and each scan or tap is counted.

### Know

The part that thinks, and asks first.

- **The Brain.** Tell it once and every part of CutPile knows it, with who said it. A guess never overwrites a person.
- **A morning briefing.** Each person's own, ten things at most, the most winnable first.
- **An assistant you can talk to.** Ask out loud, or bring it on a call: live captions and a coach only you hear.
- **Drafts a person approves.** It writes the follow-ups, texts and emails. Nothing goes to a customer without a person's yes.
- **Notices that tell the truth.** One event, one notice on your phone, with what is known and what is missing.
- **The trade's manuals, inside.** Installation and finishing manuals, quoted with the page they came from.

## Easy to use

- **One tap.** Confirm a change it heard, send a draft, call a customer from the shop's number. Each is one tap, right where you already are.
- **The phone in your pocket.** The crew app opens on today's jobs. Photos are safe on the phone within seconds, and a voice memo said in the truck files itself on the right job.
- **Written for you, sent by you.** Every follow-up, text and email is drafted with the reason it was written. It waits for a person, every time.

## Works with

CutPile connects to these with your own accounts. The names belong to their owners, and none of them endorses CutPile.

- Google Workspace: Gmail, Google Calendar, Google Contacts, Google Drive and Google Sheets
- Google Maps: Street View of every job site
- Google Business Profile: how people find you on Google Search and Maps
- QuickBooks Online: estimates, invoices, won and lost
- Twilio: calls and texts on your number
- OpenAI: voice, writing and pictures
- Google Gemini: reading rooms and pictures
- ElevenLabs: the voice
- Google Search Console: nightly
- Google Analytics: nightly
- Google Merchant Center: your floors in Google Shopping
- Microsoft Bing: Bing Webmaster Tools, nightly
- Facebook: posting
- Instagram: posting
- YouTube: posting
- LinkedIn: posting
- Pinterest: pins, after Pinterest approves CutPile
- Telegram: notices on your phone
- WordPress: your floors on a WordPress site, with CutPile's plugin
- Shaw Floors: the maker's own product data, every week
- Claude: ask about your jobs and customers from Claude, read only, through CutPile's MCP server

## The bottom line

What CutPile replaces, and what it gives back.

- **One system, not seven.** The website and catalog, the room visualizer, the CRM, call notes, the shared inbox, social posts and flyers run on one record. A price changed once shows on the website and on its flyer.
- **No call notes to type.** Every call on the shop's number is written up and put on its job, with what was promised and what comes next. A voice memo said in the truck files itself the same way.
- **Follow-ups that can still close, first.** It learns how long your own customers take to decide and puts the most winnable first, not the biggest or the oldest. Each follow-up is already written and waits for a yes.
- **A pipeline that tells the truth.** Quotes that went quiet months ago are set apart from the ones still in play, so what you count as coming in is what can still close.

The tools it does in one place:

- A room visualizer for your website (in CutPile: every floor laid in a real room, photoreal on request)
- A website and online catalog (in CutPile: a page for every floor, with its price and a flyer)
- A CRM or job tracker (in CutPile: customers and jobs that fill themselves in)
- Call recording and call notes (in CutPile: every call written up on its job)
- A shared inbox for texts (in CutPile: every text and email in one place)
- Social media planning and design (in CutPile: posts drafted from your own floors)
- Flyers and print design (in CutPile: a flyer for every color, with its code)

Add it up with your own numbers at https://cutpile.com/#bottom-line: what you pay now for these, and the hours of call notes and first drafts it writes. The sum uses only what you type, and nothing you type leaves the page.

## Roadmap

### Live

- The website: every floor with its price, cartons, flyer and search
- The room visualizer: real widths, a quarter turn, morning to lamplight, tiles and herringbone, photoreal on request
- Their own room, their saved floors and one private link
- Vision boards, flyers, and samples that lend themselves out
- Calls, texts and voice memos that file themselves
- Whispers: a change it heard, confirmed in one click
- Every follow-up drafted, sent only on a person's yes
- Assist on the call, and an assistant you can talk to
- Estimate lines that add up, in whole cartons
- Google Calendar, the crew phone, and QuickBooks read
- The social engine, Instamonials and reels, each waiting for a yes
- Search Console, Analytics, Bing and Merchant Center, every night
- The Brain, the morning briefing, and notices that tell the truth

### Next

- Pinterest pins from your vision boards, public once Pinterest approves CutPile
- Brands, reps and distributors on CutPile
- Google Business Profile reviews, read by themselves
- Market watch: where your prices sit against the market, as a position
- Android's floor from depth, proven on real phones
- Record a short clip of a room and get your exact floor back
- Sawyer, the floor concierge

### Later

- An iPhone LiDAR scan, with no app to install
- Walk your own house from a crew video
- Autonomy, one confirmed suggestion at a time

## Questions

### What is CutPile?

The platform a flooring business runs on. Your customers use the front of it: your website, every floor you sell, a room visualizer and their own saved rooms and floors. Your team uses the back: customers, jobs, calls, texts, the calendar and QuickBooks, with an assistant that drafts the next step for a person to approve.

### Who is it for?

Independent flooring stores, installers and refinishers, and the people who run them: owners, the office, sales and the crew. Brands, reps and distributors are next.

### Can I get it for my business?

Yes. CutPile is opening to a few flooring businesses at a time. Tell us about yours in the form at the bottom of this page and a person answers by email.

### Does it replace my website?

It can run it: every floor gets its own page with its price, cartons, a flyer and the room visualizer. If you keep the site you have, your floors can be shown on it through an embed or a WordPress plugin.

### Does it work with what I use now?

It connects to Google Workspace (Gmail, Calendar, Contacts, Drive and Sheets), QuickBooks Online, Twilio for calls and texts, Facebook, Instagram, YouTube and LinkedIn for posting, and Google Business Profile, Search Console, Analytics and Merchant Center. Pinterest pins go public once Pinterest approves CutPile.

### What would it save my business?

Add it up with your own numbers in the bottom line on this page: what you pay now for the tools CutPile does in one place, and the hours of call notes and first drafts it writes for you. It uses only what you type there.

### Does it send anything on its own?

No. It files what it is sure of and drafts the rest. Every message to a customer waits for a person's yes.

### Where does it come from?

CutPile is made by BerrySmart in New Jersey. It was built inside a working flooring business and runs that business every day.

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CutPile is a BerrySmart product, made in New Jersey. hello@cutpile.com · https://cutpile.com/ · build 8.
