Flooring stores
A showroom, a website and a phone that never stops. Every floor you sell gets a page with its price, a room to see it in and a flyer, and every call and text lands on the right job.
CutPile · for flooring businesses
The platform your flooring business runs on.
Out front: your website, every floor you sell and a room visualizer. In back: customers, jobs, calls, texts, the calendar and QuickBooks. All the way through, an assistant that files every call and writes every follow-up for a person to approve.
For independent flooring stores, installers and refinishers, and the people who run them.
Built inside a working flooring business, and running it every day. Opening to a few more.
Front of house
BoardwalkEuropean white oak · 9.44 in
Back of houseTue 9:14
- Call with Casey Rivera, filed2 promises · 1 change to confirmConfirm
- A follow-up text, writtenWaiting for your yesSend
- 3 jobs today on the crew phoneMeasure 9:00 · Install 11:30 · Estimate 2:00Today
Who it is for
Made for the people who sell, lay and finish floors.
CutPile was built inside a working flooring business for everyone in it: the owner, the office, sales and the crew. If floors are your business, it was made for your day.
Installers
Measure, schedule, install. Rooms measured by kind with waste and whole cartons worked out, jobs on the shop calendar, and today's jobs on each installer's phone.
Refinishers
Sand and finish priced by the foot, stair treads counted on their own, and a stain chooser that lays every stain on a real floor before anyone opens a can.
The team behind them
The owner, the office, sales and the crew each get their own morning briefing, their own drafts to approve and one shared inbox.
NextBrands, reps and distributors. A brand's floors already go out as a display any dealer's website can embed.
The platform
Everything your flooring business does, in one place.
Four parts, one record. The floor a customer tried on your website is on their job when they call, and a price changed in the office is on the website without anyone typing it twice.
1 of 4
Win the job
Out front, where a customer decides.
- Your website and catalogA page for every color with its price, cartons and a flyer, found by name, number or stain.
- The room visualizerAny floor laid in a room at its real width. Turn the boards, change the light, see it photoreal.
- Their own roomA customer adds a photo of a room and sees your floors laid in it.
- Vision boardsWall, trim and cabinet paints picked from the floor's own colors, with what to pair and what to avoid.
- Flyers and samplesA printable flyer for every color with a code back to it, and sample boards that lend themselves out.
- Leads that arrive readyA request comes with the floors they tried and the square feet read from their photo. Spam is scored, never lost.
2 of 4
Run the job
In back, where the work gets done.
- Customers and jobsOne customer, all their jobs, and every call, text, email and note on the right one.
- Calls that file themselvesCalls on the shop's number are recorded, written up and put on the job, with what was promised.
- One inboxEvery text and email in one place, colored by who is writing: customers, your team, reps.
- Calendar and the crew phoneYour Google Calendar, colored by status, and today's jobs on every installer's phone.
- Measure and estimateRooms by kind, waste, whole cartons and stair treads, and an estimate line that adds up.
- QuickBooks, readWon and lost worked out from your books, the next estimate drafted from the lines you use, money owed kept in view.
3 of 4
Grow
Getting found, and getting chosen.
- The social enginePosts planned from your own numbers (the floor of the week, what is trending, before and after), each drafted for your yes.
- Reviews, made into postsA five star review becomes an Instamonial in your look, ready to post.
- Google, read every nightSearch Console, Analytics and Bing read each night. Merchant Center carries your floors to Google Shopping.
- Found by AI answersEvery page written for people and for assistants: structured data, a plain text copy and llms.txt.
- Reels, and pins after approvalShort reels from rooms of your own, each waiting for a yes. Pinterest pins from your vision boards go public once Pinterest approves CutPile.
- Short links that countEvery flyer, sample label and post carries its own short link and code, and each scan or tap is counted.
4 of 4
Know
The part that thinks, and asks first.
- The BrainTell it once and every part of CutPile knows it, with who said it. A guess never overwrites a person.
- A morning briefingEach person's own, ten things at most, the most winnable first.
- An assistant you can talk toAsk out loud, or bring it on a call: live captions and a coach only you hear.
- Drafts a person approvesIt writes the follow-ups, texts and emails. Nothing goes to a customer without a person's yes.
- Notices that tell the truthOne event, one notice on your phone, with what is known and what is missing.
- The trade's manuals, insideInstallation and finishing manuals, quoted with the page they came from.
Everything here runs today in a working flooring business. What is coming is on the roadmap, said as coming.
The visualizer
Every floor at its true size. In a real room, in the browser.
The room your customers get on your own website. Pick a floor and it goes down at its real width. Turn the boards, change the light, try tile at the half offset or a herringbone. Where a photoreal picture is kept, one tap shows it.
Hardwood · White oak · 8 in
York
8 in boards, laid at their true width.
Try it
The farmhouse is a house CutPile made for trying floors, and every client can use it. Each floor is drawn from its maker's own picture.
Back of house
What the office sees. Real screens.
What a customer does on your website, by text or on a call lands here, on the job it belongs to. The screens are the real app; the store and its customers are invented.
Easy
The hard work underneath. One tap on top.
CutPile does the typing, the filing and the first draft. What is left for a person is a yes, a no or an edit.
One tap
Confirm a change it heard, send a draft, call a customer from the shop's number. Each is one tap, right where you already are.
The phone in your pocket
The crew app opens on today's jobs. Photos are safe on the phone within seconds, and a voice memo said in the truck files itself on the right job.
Written for you, sent by you
Every follow-up, text and email is drafted with the reason it was written. It waits for a person, every time.
Nothing for a customer to install: the visualizer, their own room and their saved floors open in any browser.
Make the clicks yourself, belowOne job
It does the typing. You keep the say.
Follow Casey Rivera through one week at a store we made up, from the first call to the job won. CutPile hears the calls, files them, writes the messages and remembers what was said. It files what it is sure of. Anything it is not sure of, and every follow-up it writes, waits for one click. Make the clicks yourself.
- Mon 9:12The call files itself.Casey hangs up, and the call is already on her job: a short summary, what was promised, what comes next. The whole call, written out, is one tap under the summary.
- Mon 9:13It whispers. You confirm.When something said on a call should change a record and CutPile is not sure of it, it never makes the change on its own. It whispers the change, linked to the words it came from, and one click confirms it.
- Mon 9:14Every follow-up is written, and waits for a yes.A promise made on a call becomes a drafted message, addressed to the person it is for, with the reason it was written. You see it exactly as Casey will. Edit it or send it. It never sends on its own.
- Tue 2:30On the next call, captions and a coach only you hear.Press Join and the call gets live captions, each side labeled, while the facts fill in as Casey gives them. Captions can be translated into 12 languages.
- Tue 8:41 pmShe tries it at home, then asks.That evening Casey lays Harbor Oak on a photo of her own living room, in the visualizer shown on this page. When she asks for a measure, the request carries what she did before she asked, and the square feet read from her photo.
- Wed 7:00The next morning, the briefing is already written.Each person gets their own, written before anyone is in: ten things at most, today's calendar first, each customer once. A customer who has been on it for days is said a new way, not repeated.
- Wed 3:05The estimate goes out with the estimate.A message that says the estimate is attached cannot leave without it. The send is refused, not warned, and the refusal quotes the sentence.
- Fri 10:30Won, and the record filled itself in.By Friday Casey's job holds what the week said, each line marked with where it came from: her, the office, or your yes. Nobody wrote a note from memory.
Thornebrook Floors, Casey Rivera, Ren and every name, time and number in this week are made up. What CutPile does at each step is its own.
How it connects
Everything you use, everyone you work with, connected in one place.
Your team, the makers and suppliers you buy from, and the apps you already use all connect to CutPile, and each one works with the rest. All of it for your customers.
- CustomersCalls, texts, the quote and the floor they tried at home, all on their job.
- Small business ownersEvery morning, a briefing. Won and lost, filled in.
- SalespeopleEvery follow-up written, waiting for a yes.
- EmployeesOne shared inbox for every text and email.
- ContractorsToday's jobs on their phone.
- Apps and servicesWhere customers find you and reach you.
Twilio Business Profile Merchant Center Facebook Instagram - Software platformsWhere your records live.
Gmail Calendar Sheets QuickBooks WordPress - DistributorsTheir quotes, read from the sheet you already keep.
- ManufacturersEvery floor from the maker's own data.
- AI companiesThe models are built in.
OpenAI Gemini ElevenLabs - RetailersEvery floor on your website, with its price and flyer.
- Your next pieceUse something else? Tell us.
Works with
It connects to what you already use.
Mail, the calendar, the books, the phones and your posts. Connect each one once, and from then on what happens there lands on the right job by itself.
Work
- GmailEvery email in and out lands on its job.
- Google CalendarThe schedule, colored by each job's status.
Google ContactsEach new customer saved to your contacts.
Google Drive™Finds the price sheets shared with you.- Google SheetsReads your suppliers' prices from the sheet you already keep.
Google MapsStreet View of every job site.
Money
- Estimates and invoices read back, so won and lost fill in by themselves.
Talk
- Calls and texts, each one filed on its job.
TelegramYour team hears the moment a customer acts.
AI
- The models are built in. There is nothing to set up.
- OpenAIThe assistant your team talks to in CutPile, the drafts and the photoreal pictures.
- Google GeminiReads room photos, and checks every photoreal picture.
- The voice on your videos, and on a call only when your team turns it on.
- ClaudeIf you use Claude, you can also ask it about your jobs and customers. It reads them, never changes them.
Social
- Posts drafted from your own jobs and floors, each one waiting for a yes.
- Facebook
- Instagram
- Pinterestafter approvalPins from your vision boards go public once Pinterest approves CutPile.
Search
- Google Business ProfileHow people find you on Google Search and Maps.
Google Search ConsoleWhat people searched before they found you.
Google AnalyticsWhat they did once they arrived.- Google Merchant CenterYour floors and prices in Google Shopping.
- Microsoft BingBing's side of search, from Bing Webmaster Tools.
Your website
- WordPressYour floors on a WordPress site, with CutPile's plugin.
Makers
- Shaw FloorsThe maker's own product data, every week.
Names and marks belong to their owners. They are shown to say what CutPile connects to, not that any of them endorses it.
The bottom line
What it replaces, and what it gives back.
One system where a flooring business usually pays for several, and the typing nobody has time for, done before anyone asks. Add it up below with your own numbers.
One system, not seven
The website and catalog, the room visualizer, the CRM, call notes, the shared inbox, social posts and flyers run on one record. A price changed once shows on the website and on its flyer.
No call notes to type
Every call on the shop's number is written up and put on its job, with what was promised and what comes next. A voice memo said in the truck files itself the same way.
Follow-ups that can still close, first
It learns how long your own customers take to decide and puts the most winnable first, not the biggest or the oldest. Each follow-up is already written and waits for a yes.
A pipeline that tells the truth
Quotes that went quiet months ago are set apart from the ones still in play, so what you count as coming in is what can still close.
The sums use only what you type, and nothing you type here leaves this page. A draft still waits for a person: the time counted is the writing.
Every color
Every color, on its lines.
Every color with a picture lays at true inches, from a straight-down picture of the installed floor drawn from the mill's own photo, or from the mill's own seamless tile. Each drawn field has its seams on the lines where its boards fall, so no board splits down the middle and nothing repeats like wallpaper.
Usuallya chip tiled like wallpaper over a guessed rectangle
Our own mistake, and the fix.
| Color | Within 3 of the mill's own photo, measured the way color labs measure it | 0.44 averagewas 1.26 before the tone match |
|---|---|---|
| Tone and edges | No light or dark band at any edge; each field brought to its swatch's tone | Every field, checkedbefore a customer sees it |
| Seams | Every seam within an eighth of a board of its line | Every fielda seam off its line is moved onto it first, without drawing again |
| Boards | Whole boards only, each within 10% of its width. A miss is fixed in place first, otherwise drawn again; a failure keeps the old picture | 7.5 in, not 5Linseed: 6 whole boards across 45 in, as its plank is made |
Every color drawn new goes through the gate before a customer sees it. Floors that were once drawn from a computer swatch are now drawn from the mills' own photos, and sit 0.50 from their swatches on average.
Color difference is CIEDE2000. Under 1 is about what a trained eye can just see side by side. Shown on neutral gray, the way color is judged. Readings from Oct 3 and 4, 2026 (22 days ago).
The estimate
The line on the estimate adds up.
Measure the room and choose the waste. CutPile counts whole cartons, always rounded up, and prints the square feet that are in those cartons, figured up to the next whole foot, never rounded. So the two numbers a customer reads side by side always agree.
500 sq ft measured, plus 5% waste, is 525 sq ft: 18.2 cartons of 28.84, so 19 cartons, which hold 547.96 sq ft, so the estimate says 548. Supply & Install New Harbor Oak Engineered Hardwood Flooring · Approximately 548 sq ft · 19 Cartons @ 28.84 sq ft / carton · SKU: TF-HO7 · Color: Harbor Oak
Waterproof is earned.The word goes on the line only when the maker's own data says the floor is waterproof, because an estimate is a contract.
Two totals, never one.New floor by the carton, sand and finish by the foot, stair treads counted on their own. Waste stays off until you are buying material.
The words are yours.What a floor is called on the line lives where the owner can change it, without a developer.
Harbor Oak, its carton size and its SKU are made up for this page. The arithmetic is the one CutPile runs.
Rooms of our own
A room is read once. Every floor after that lays live.
One photograph of a room is read once: the floor, the furniture standing on it, the angle of the floor, the board direction, the square feet. After that every floor lays on it in the browser at real inches, with the room's own shadows kept, and the room never has to be read again.
Usuallythe whole picture made again, so the room drifts every time
As generatedPhotoreal · Linseed
Rugs come up.A rug, runner or mat becomes floor: the new floor runs under the furniture standing on it, and the light under it is rebuilt from the bare floor around it. One tap puts the rug back. Wall-to-wall carpet is read as the floor itself.
Provably ours.Cut Pile, No. 1, an original CutPile artwork, hangs in every farmhouse room. A copy of one of these rooms, shrunk or cropped, or a print of the art, is found again by its fingerprints.
Measured again.Every room in the library was measured again against its own photo, and wherever the old floor still showed along the bottom edge, it is gone.
Photoreal on request.Any saved picture can be rendered photoreal. Only the floor may change: the outline of the floor, found when the room was read, says where.
One house of ours, five rooms.
Written from a brief, photographed nowhere, rendered photoreal, then an eight second camera move from each still.
Houses of our own, written from a brief and laid room by room. Every CutPile client can use them.
Never twice
A customer never does anything twice.
One private link opens their rooms and floors on any phone or laptop: the photoreal room as a before and after, the rooms with square feet read from the photo, every picture they made, the floors they tried and saved, and an estimate box that carries all of it.
Usuallysign up to save a floor, then type it all again
A picture of an estimate form
- The link stays private to the customer. Not even the shop sees it: staff get a 6 character hint to tell links apart.
- A link left unused for 90 days stops working. A new phone or laptop gets in with a 6 digit code by email, good for 10 minutes and 5 tries.
- Family get a view-only link for 30 days.
- The text box is never filled in for anyone and starts unticked every time.
The same rooms and floors on every phone and laptop they open it on.
Three more at the front door.
Invented on the job
TF-0007Thornebrook Floors
Sample TF-0007Borrow this sample
Boardwalk, European white oak. Back by Mon, Nov 9 (in 14 days).
Borrow itSamples that lend themselves out.
Usuallya sign-out sheet on the counter
Every sample board is one of one, with its own code. A customer scans it and borrows it for two weeks, and you always know where it is.
Dropped by the mill on Sep 1 (55 days ago)Larkspur OakWhite oak · 7.5 in · its page stays up
The six closest we carry
Linseed
Sandridge
Pastel Impression
Shenandoah
Argan
HazelA dropped floor keeps its page.
Usuallya dead link where the floor used to be
When a mill drops a floor, its page stays up, says when, and offers the six closest floors you carry, ranked by color and construction.
Your floors
3 floors1 room2 pictures
On this phone now. Keep them on every device
One drawer for everything they liked.
Usuallymake an account to save a favorite
Every heart, room and picture lands in one drawer. Keeping them on every device is offered, never required.
Also at the front door
- Line pages are drafted from the maker's facts and released by a person.
- The finder shows what you tapped, and waterproof vinyl by its core.
- Search finds a color by name, number, family or stain.
- Popular means chosen: the catalog is ordered by what customers quoted, bought and looked at, and says why.
- A returning visitor is asked one thing at a time, and never for what is already known.
- Every form is sized so an iPhone never zooms in on it.
The office
Underneath, a CRM that fills itself in.
One job showed a week. These run beside it every day, and the rule is the same: CutPile hears, files and drafts, and a person decides. Only what a person did is told, said once, with what is known and what is missing.
Usuallya form somebody fills in after the call, if anyone does
Six more in the office.
Invented on the job
The Brain knows who said it.
Usuallynotes nobody can search
Tell it once and every part of CutPile knows it, with who said it. A guess never overwrites what a person said; a conflict becomes a question for a person.
One inbox, colored by who is writing.
Usuallya shared inbox in another app
Every text in one place: customers in the calm color, your team in blue, reps in red, because their threads usually hold a price or a date. Every message still lands on its job, and a number nobody knows waits for one click.
The facts that matter most, on top.
Usuallyfields somebody typed
CutPile reads everything on a job and ranks what lasts, 1 to 10, each pointing back to the call, memo or text it came from. The detail that makes you look like a mind reader is at the top.
Notices
Tue 8:12 pm
A Millbrook visitor opened financing on Saltbox Hickory 5 in. Not known yet. Third visit, warm.
Tue 8:46 pm
New estimate request: Casey Rivera, Harbor Oak 7 in, 420 sq ft from the photo. Told Ren, Morgan and Sam.
Notices that tell the truth.
Usuallya ping for every page view
A notice waits for a real person: three seconds on the page and a real tap, key or scroll. One event is one notice, with what is known and what is missing, naming who was told.
said once
TodayMon, Oct 26
Marlowe Quinn Measure14 Alder Way · 9:00
Casey Rivera Confirmed8 Ferncliff Ct · 11:30
Jordan Hale Estimate220 Birch Run · 2:00
Today
Calendar
Camera
Inbox
The crew phone.
Usuallya field app that loses the basement photo
Today's jobs from the shop's calendar, two lines a job, a day per swipe. Photos are safe on the phone within seconds, before anything uploads.
Signs in on every one of 48 iPhone screen sizes.
The books, drawn.
Usuallya pin on every customer's house
Where you really work: the invoices in your books, placed by town and redrawn every night, each circle sized by the customers there. It checks its own work and keeps yesterday's map rather than put a town in the wrong place. Never a street, a house, a name or an amount.
Invented towns and counts.
Also in the office
- A memo said in the truck files itself on the right job. A first name alone never files it, and a name that could be two people is refused, with the reason.it would rather file on nobody
- Dial rings your phone first, then the customer, from the shop's number, and the call files itself.your own number stays yours
- Tag a teammate with @ and they are told, on the channel they chose. Name a floor with # and it is on the job.@ and #
- Your books, read rather than typed again: won and lost worked out from QuickBooks, and the next estimate drafted from the lines you actually use, waiting in QuickBooks for a person.QuickBooks
- Ask CutPile out loud, or tag it in a job chat. It reads the whole job first, and reads back anything it would change.it asks first
- A customer's text is read as their words, never as orders to CutPile.words, not orders
- The whole shop's day on one page: every call, text, email and note, starting empty each morning.Daily Activity
- The trade's installation and finishing manuals, inside CutPile, quoted with the page they came from.quoted by the page
- Every flyer, sample label and post carries its own short link and code, and each scan or tap is counted.short links
- Visitor counts are people: a visit counts after three seconds and a real touch.people only
Roadmap
What is live, what is next, and what comes later.
Updated Oct 14, 2026 (12 days ago).
Live
- The website: every floor with its price, cartons, flyer and search
- The room visualizer: real widths, a quarter turn, morning to lamplight, tiles and herringbone, photoreal on request
- Their own room, their saved floors and one private link
- Vision boards, flyers, and samples that lend themselves out
- Calls, texts and voice memos that file themselves
- Whispers: a change it heard, confirmed in one click
- Every follow-up drafted, sent only on a person's yes
- Assist on the call, and an assistant you can talk to
- Estimate lines that add up, in whole cartons
- Google Calendar, the crew phone, and QuickBooks read
- The social engine, Instamonials and reels, each waiting for a yes
- Search Console, Analytics, Bing and Merchant Center, every night
- The Brain, the morning briefing, and notices that tell the truth
Next
- Pinterest pins from your vision boards, public once Pinterest approves CutPile
- Brands, reps and distributors on CutPile
- Google Business Profile reviews, read by themselves
- Market watch: where your prices sit against the market, as a position
- Android's floor from depth, proven on real phones
- Record a short clip of a room and get your exact floor back
- Sawyer, the floor concierge
Later
- An iPhone LiDAR scan, with no app to install
- Walk your own house from a crew video
- Autonomy, one confirmed suggestion at a time
Questions
What people ask first.
What is CutPile?
The platform a flooring business runs on. Your customers use the front of it: your website, every floor you sell, a room visualizer and their own saved rooms and floors. Your team uses the back: customers, jobs, calls, texts, the calendar and QuickBooks, with an assistant that drafts the next step for a person to approve.
Who is it for?
Independent flooring stores, installers and refinishers, and the people who run them: owners, the office, sales and the crew. Brands, reps and distributors are next.
Can I get it for my business?
Yes. CutPile is opening to a few flooring businesses at a time. Tell us about yours in the form at the bottom of this page and a person answers by email.
Does it replace my website?
It can run it: every floor gets its own page with its price, cartons, a flyer and the room visualizer. If you keep the site you have, your floors can be shown on it through an embed or a WordPress plugin.
Does it work with what I use now?
It connects to Google Workspace (Gmail, Calendar, Contacts, Drive and Sheets), QuickBooks Online, Twilio for calls and texts, Facebook, Instagram, YouTube and LinkedIn for posting, and Google Business Profile, Search Console, Analytics and Merchant Center. Pinterest pins go public once Pinterest approves CutPile.
What would it save my business?
Add it up with your own numbers in the bottom line on this page: what you pay now for the tools CutPile does in one place, and the hours of call notes and first drafts it writes for you. It uses only what you type there.
Does it send anything on its own?
No. It files what it is sure of and drafts the rest. Every message to a customer waits for a person's yes.
Where does it come from?
CutPile is made by BerrySmart in New Jersey. It was built inside a working flooring business and runs that business every day.
Get CutPile
Get CutPile for your flooring business.
CutPile is opening to a few flooring businesses at a time. Tell us about yours, and a person answers by email.
A person reads every request and answers by email. It is never sold or shared. The privacy page has the whole of it.
Your accounts stay yours.Your email, calendar, books, phone number and social accounts stay in your name. CutPile connects to them.
Nothing goes out on its own.Every message to a customer waits for a person's yes.
Built on the job.It runs a working flooring business every day, and it learned the trade there.